RESPONSIBILITIES
- Drive the programme launch and ongoing collaboration experience for account-based marketers, client account teams, and the company’s clients.
- Work closely with ABM account teams, M+C marketing leads, MMS CRM leads, Events Management, CIO, Creative Services, Brand, and Email Marketing teams to manage and support ongoing client room requirements and requests.
- Help develop and deliver training and guidance covering best practices
- Deliver insights – Objectively deliver engagement insights and help create a culture of data-driven decision making to assist with effective future program scale.
- Tell story and communicate results – Identify successes, failures, trends and best practices to implement for continuous programme improvement.
- Assist with growth, scale, and innovation of the new programme
- Continuously monitor client feedback and market changes for opportunities and updates in Account-Based Marketing (ABM) and client collaboration.
- Promote the programme globally to various stakeholders to increase interest and participation in the program.
REQUIREMENTS
- Bachelor’s degree in Marketing or Business Administration preferred.
- Minimum 5 years’ experience, with 3 years of that comprised of technical and/or digital marketing specialisation
- Professional services or business-to-business marketing experience a big plus.
- Demonstrated skills in digital marketing and analytics across web & mobile. .
- Experience with Salesforce an advantage
- Experience with sales enablement, account management, and community management.
- Ability to operate with a high level of energy, autonomy, commitment and enthusiasm to take on a complex, challenging role in a dynamic organization.
- Strong communication, presentation, and critical thinking skills.
- Ability to interact with all levels of end users and technical resources.
- Ability to manage multiple projects under tight deadlines.
- Comfortable working with colleagues in various geographic locations, demonstrated ability to be effective in virtual working environments.
- Expert knowledge of Microsoft Excel and PowerPoint.